During Spotify’s second-quarter earnings call this morning, CEO Daniel Ek hinted at the potential introduction of additional AI-powered functionality on the streaming service. Ek touched on how artificial intelligence could be used to create more personalized experiences, summarize podcasts and generate ads.
Personalized Experiences through AI
Ek emphasized that consumers can expect to see similar AI-powered features that aim to contextualize and personalize content across the streaming service in the future. The company has already launched a DJ feature that delivers a curated selection of music alongside AI-powered spoken commentary about the tracks and artists you like.
DJ Feature: A Phenomenal Product
Ek described the DJ feature as "a phenomenal product" and stated that it’s one of his personal favorites developed by the company in recent years. He noted that there has been strong consumer interaction with this feature, which highlights the ability to contextualize and personalize content on the Spotify platform.
Contextualizing and Personalizing Content
Ek mentioned that users will see a lot more AI-powered features where they can contextualize and personalize content across the entire platform. This could make it more accessible for users to engage with music, podcasts, and other audio content on Spotify.
Using Generative AI in Podcast Summarization
One of the ways Spotify may use generative AI is by leveraging it to summarize what podcasts are about. Ek stated that doing so could make it easier to merchandise new podcasts for consumers, leading to higher engagement and more growth for creators.
Reducing Ad Costs with AI-Generated Audio Ads
Ek also mentioned another way AI could be used to make Spotify more efficient is through AI-generated audio ads. He said that using generative AI and their tools can significantly reduce the cost of developing new ad formats, making it easier for advertisers to create thousands of tested ads across the Spotify network.
Patent Filing for Text-to-Speech Synthesis System
Spotify’s comments come as they are seeking a patent for an AI-powered "text-to-speech synthesis" system. The patent was published on July 20 and filed back in February. This technology can take text and convert it into human-like speech audio that incorporates emotion and intention.
Potential Applications of Text-to-Speech Synthesis System
The patent indicates that Spotify is looking to go beyond its DJ feature, which simply says a few AI-powered sentences between songs. The text-to-speech synthesis system has the potential to be used for things like narrating audiobooks using AI in a way that sounds natural.
Spotify’s Investment in AI Voice Technology
The patent filing and Ek’s comments come as Spotify has been investing in AI voice technology. Last year, the streaming service acquired Sonantic, a London-based startup that built an AI engine to create realistic-sounding human voices from text.
Sonantic Acquisition: A Strategic Move for Spotify
Spotify leveraged the acquisition to power its AI DJ feature. This strategic move demonstrates the company’s commitment to integrating AI technology into its platform and creating more personalized experiences for users.
Spotify’s Second-Quarter Earnings Report
The company reported strong second-quarter earnings, with a revenue increase of 26% year-over-year. The report highlighted the growing demand for music streaming services and Spotify’s continued dominance in the market.
Conclusion
Spotify’s AI-powered features will undoubtedly enhance user experience and provide more personalized recommendations. With its growing investment in AI technology, the company is poised to remain a leader in the music streaming industry.
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